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Habits · Self-Improvement · Avery / Penguin · 2018

Atomic Habits

Tiny changes. Remarkable results.

James Clear 25 Million Copies Sold 164 Weeks NYT #1 60+ Languages
Atomic Habits
JC
James Clear
Writer · Speaker · Author of Atomic Habits
One of the world's leading experts on habit formation. His 3-2-1 newsletter reaches 3 million subscribers weekly. Regular speaker at Fortune 500 companies including Google, Apple, and Microsoft.
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Atomic Habits

You don't rise to the level of your goals. You fall to the level of your systems.

Most people try to change their habits by focusing on the outcome they want. James Clear argues this is precisely backwards. Goals don't determine who you become. Systems do.

Atomic Habits offers a proven framework built on one foundational idea: if you get one percent better every day for a year, you'll end up thirty-seven times better. The challenge isn't motivation. The problem is your system.

The book distills decades of behavioral science into four laws — make it obvious, make it attractive, make it easy, make it satisfying — and shows exactly how to apply them to any habit you want to build or break.

Law 1 · Cue
Make It Obvious
Design your environment so cues for good habits are visible. Your environment, not your willpower, determines what you reach for.
Law 2 · Craving
Make It Attractive
Bundle habits with things you enjoy. Join a culture where your desired behavior is the norm. Make the anticipation of reward real.
Law 3 · Response
Make It Easy
Reduce friction. The two-minute rule: any new habit should take less than two minutes to start. Master the art of showing up.
Law 4 · Reward
Make It Satisfying
What is immediately rewarded gets repeated. Build in immediate satisfaction. Never miss twice — missing once is an accident.
"Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity."
— James Clear · Atomic Habits, Chapter 2
25M+
Copies sold worldwide
3M
Weekly newsletter readers
164
Weeks at NYT #1
"A supremely practical and useful book. James Clear distills the most fundamental information about habit formation, so you can accomplish more by focusing on less."
Mark Manson — Author, The Subtle Art of Not Giving a F*ck
"James Clear has spent years honing the art and studying the science of habits. This engaging, hands-on book is the guide you need to break bad routines and make good ones."
Adam Grant — Author, Think Again · Wharton Professor
"A special book that will change how you approach your day and live your life."
Ryan Holiday — Author, The Obstacle Is the Way
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A note on purchasing: James Clear donates 5% of after-tax profits to the Against Malaria Foundation — one of the most effective charities in the world. Buying this book contributes to that mission.

Explore the Ideas

This companion is an independent promotional tool created by Author.Direct to explore the ideas in James Clear's published work. Responses are original explorations of the frameworks in Atomic Habits — an invitation to read further, not a substitute. Author.Direct is seeking a formal partnership with James Clear's team.
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Atomic Habits · Idea-Grounded Companion
James Clear · Avery / Penguin · 2018
The most effective way to change who you are is to change what you do — not by setting ambitious goals, but by building better systems. Every habit you form is a vote for the type of person you want to become. Ask me anything about habit formation, the four laws, identity-based habits, or how to apply these ideas to your life.
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